Marketingová strategie SOŠ a její vliv na poptávku po studiu – Vojtěch Karmazín
Vojtěch Karmazín
Bachelor's thesis
Marketingová strategie SOŠ a její vliv na poptávku po studiu
Marketing strategy of secondary vocational schools and its Impact on attracting potential students
Abstract:
Bakalářská práce „Marketingová strategie SOŠ a její vliv na poptávku po studiu“ se zaměřuje na trh odborného školství v hlavním městě Praze a jejím cílem je zmapovat konkurenční školy v jednotlivých oborech a navrhnout nejvhodnější marketingové strategie pro prosperitu této školy. V teoretické části bakalářské práce je vymezen trh vzdělávacích služeb a definovány pojmy marketing, marketingová strategie …moreAbstract:
The bachelor’s thesis “Marketing strategy of secondary vocational schools and its Impact on attracting potential students“ focuses on the technical education system market in the capital Prague. Its aim is to map the competitive schools in the particular fields of study and to suggest the most suitable marketing strategies for the school prosperity. The theoretical part of the thesis defines the education …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 3. 2018
Thesis defence
- Supervisor: PhDr. Lucie Smékalová, Ph.D. Ph.D.
Citation record
ISO 690-compliant citation record:
KARMAZÍN, Vojtěch. \textit{Marketingová strategie SOŠ a její vliv na poptávku po studiu}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Institute of Education and Communication. 2018. Available from: https://theses.cz/id/aspy2y/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Institut vzdělávání a poradenstvíCzech University of Life Sciences Prague
Institute of Education and CommunicationBachelor programme / field:
Specialisation in Pedagogy / Pedagogy for Teachers of Practical Training
Theses on a related topic
-
Marketing a jeho strategie v kryptoměnách
Igor Zavadovský -
Knižní marketing - Návrh marketingové strategie
Nicole Urbančíková -
Marketing In Public Space Focus On Shopping Malls Marketing Strategies
Anna Klimenko -
Digitální marketing v hotelnictví a gastronomii a strategie na sociálních sítích
Ananyan Ananyan -
Testing Consumer Behaviour and Psychography viability in Market Strategy
Elizaveta Morozova -
Premiumization strategy for Ben & Jerry's brand in the Czech and Slovak markets
Sylvie Rosová -
Marketing Entry Strategy for Kerberos into East German market
Jan Volhejn -
Educational methods applied in teaching English at lower secondary schools to Roma pupils during distance learning
Petra Faktorová
Name
Posted by
Uploaded/Created
Rights