Risk Analysis in Business Plan

Sabina Roháčková

Master's thesis

Analýza rizika v business plánu

Abstract:

Práce pojednává o struktuře podnikatelského záměru a jeho hlavních částech. Dále se práce týká analýzy rizika v podnikatelském záměru začínající společnosti. Autor vytváří svůj vlastní koncept analýzy rizika v business plánu na základě standardů risk managementu, které jsou oficiálně publikovány mezinárodními společnostmi zabývajícími se risk managementem. V praktické části práce je prezentován reálný příklad strukturovaného business plánu a navržený koncept risk analýzy je prakticky aplikován.

Abstract:

This paper aims to deliver insights into the field of structuring a business plan for start-up companies and implementing an efficient risk analysis in the course of business planning. In order to achieve this goal, this thesis challenges the theory with practice to equally reflect both perspectives. The theoretical part first reviews the literature dealing with business plan outlines and, then, presents the author's own systematic methodology to the risk analysis in business planning. The empirical part provides a real-life example of a structured business plan where the risk analysis concept designed by the author is applied. The conclusions from this paper are the following: The business plan outline is situational and cannot be standardized to one fixed pattern or framework. The risk analysis in a business plan increases its transparency and credibility and, therefore, it should be considered for its inherent part. The application of the risk analysis across the business plan shall follow a systematic approach, which is an adapted version of official risk management standards. In this paper, the author's own adapted framework of the risk analysis in the context of business planning is elaborated and applied to the real-life business plan.

Keywords

Analýza rizika, Strategie, Podnikatelský záměr

Keywords

Business plan, Risk Analysis, Strategy

Language used: English

Date on which the thesis was submitted / produced: 21. 7. 2009

Thesis defence

• Date of defence: 29. 1. 2010
• Supervisor: Jiří Hnilica
• Reader: Jan Cimický

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management