Public relations in the global organisations – Bc. Vladyslav Ponomarenko
Bc. Vladyslav Ponomarenko
Bachelor's thesis
Public relations in the global organisations
Public relations in the global organisations
Abstract:
Tato práce se zaměří na to, jak důležitá je PR a její významná role v globálních organizacích. Účelem této práce je prozkoumat důležitou roli public relations na základě hlavních typů PR a toho, jak je budou využívat velké korporace. Počáteční fáze projektu bude věnována teorii a vysvětlení toho, jak fungují hlavní typy, proč jsou potřebné a jaké výhody se organizace učí. V praktické části bude ukázáno …moreAbstract:
This work will focus on how important PR is and its significant role in global organizations. The purpose of this paper is to research the important role of public relations based on the main types of PR and how large corporations will use them. The initial stage of the project will be devoted to the theory and explanation of how the main types work, why they are needed and what benefits the organization …more
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2020
Identifier:
https://is.vsfs.cz/th/bo9c6/
Thesis defence
- Date of defence: 19. 6. 2020
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: Ing. Martin Švehla
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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