Marketing mix evaluation in a market oriented company for a specific brand – Šárka Hroníčková
Šárka Hroníčková
Master's thesis
Marketing mix evaluation in a market oriented company for a specific brand
Abstract:
This diploma thesis concerns the marketing mix used in a market oriented company for a specific brand. The literature review contains the theoretical background for practical part. Themain objective is to evaluate and analyse the marketing mix with a focus on communication mix,create a coherent overview of marketing tools used for the brand Scholl in the company ReckittBenckiser. Practical part contains …more
Language used: English
Date on which the thesis was submitted / produced: 24. 3. 2016
Thesis defence
- Supervisor: Ing. Tereza Balcarová, Ph.D.
Citation record
ISO 690-compliant citation record:
HRONÍČKOVÁ, Šárka. \textit{Marketing mix evaluation in a market oriented company for a specific brand}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/b51l42/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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