Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats – Bc. Anežka Mezerová
Bc. Anežka Mezerová
Bachelor's thesis
Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats
Language and Image. An Analysis at the example of political poster
Abstract:
This bachelor thesis deals with the image and language on election posters. The thesis is divided into the theoretical and practical part. The theoretical part of the thesis deals with advertising (primarily with the language used) and with the issue of text and image, then the German political scene is introduced with the emphasis on elections to the German Bundestag 2017 and one chapter also deals …moreAbstract:
Tato bakalářská práce se zabývá obrazem a textem na volebních plakátech. Práce je rozdělena na teoretickou a praktickou část. Teoretická část se věnuje reklamě (a to především jejímu jazyku) a problematice textu a obrazu, dále je představeno politické spektrum v Německu s důrazem na volby do Německého spolkového sněmu v roce 2017 a jedna kapitola je rovněž věnována volebním plakátům. V praktické části …more
Language used: German
Date on which the thesis was submitted / produced: 18. 5. 2020
Identifier:
https://is.muni.cz/th/z84v7/
Thesis defence
- Date of defence: 23. 6. 2020
- Supervisor: prof. PhDr. Iva Zündorf, Ph.D.
- Reader: doc. PhDr. Jiřina Malá, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsBachelor programme / field:
Philology / German Language and Literature
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