Bc. Dominik Vlach

Bachelor's thesis

Affiliate marketing jako marketingový kanál firem

Affiliate marketing as a marketing channel for companies
Abstract:
Bakalářská práce se zabývá affiliate marketingem, jednou ze součástí online marketingu. Affiliate marketing je provizní prodej na internetu. Setkává se zde obchodník, partner a zákazník. Obchodník nabízí produkt, který partner propaguje a snaží se ho co nejefektivněji dostat k zákazníkovi. V praxi k tomu využívá různých způsobů propagace na internetu jako je reklama na sociálních sítích, reklama ve …more
Abstract:
This bachelor thesis is focused on affiliate marketing, one of the components of online marketing. Affiliate marketing is sales with commission on the Internet. Company, partner and customer are meet here. Company offers a product that the partner promotes and tries to get it as efficiently as possible to the customer. In practice, he uses different ways of promoting on the Internet, such as social …more
 

Keywords

Affiliate marketing internet marketing online marketing podnikání provize SEO webové stránky Affiliate marketing business commission website
 
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: https://is.vsfs.cz/th/s7xcn/

Thesis defence

  • Date of defence: 15. 6. 2017
  • Supervisor: PhDr. Tereza Vacínová, Ph.D.
  • Reader: PhDr. Adolf Vodrážka

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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