Bc. Iveta Frízlová

Bachelor's thesis

Marketingově orientovaná strana - případ Labour Party v parlamentních volbách 2005

Market oriented party - case of Labour Party in general election 2005
Abstract:
Tato bakalářská diplomová práce si kladla za cíl zjistit, zda se britská Labour Party v roce 2005 skutečně orientovala na trh a byla tedy marketingově orientovanou stranou podle modelu britské politoložky Jennifer Lees-Marshment. Zabývala se rolí hlavních témat kampaně, pozicí leadera strany a v neposlední řadě, zda kampaň strany vykazovala prvky postmoderní volební kampaně.
Abstract:
The aim of the paper was to evaluate if Labour Party in the general election 2005 was market oriented party according to the model created by British political scientist Jennifer Lees-Marshment. The paper focuses on the campaign issues, position of the leader and if the campaign was also postmodern.
 

Keywords

Marketingově orientovaná strana MOP Labour Party postmoderní kampaň Tony Blair Lees-Marshment
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2007
Identifier: https://is.muni.cz/th/k1bgc/

Thesis defence

  • Date of defence: 4. 6. 2007
  • Supervisor: Mgr. Anna Shavit, Ph.D.
  • Reader: Mgr. Otto Eibl, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studií
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Masaryk University

Faculty of Social Studies

Bachelor programme / field:
Political Science / Political Science

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