New types of media and its influence on corporate communication – Ing. Katsiaryna Asipenka
Ing. Katsiaryna Asipenka
Diplomová práce
New types of media and its influence on corporate communication
New types of media and its influence on corporate communication
Abstract:
Nowadays social media is a subject of great interest for various disciplines, including marketing and communication studies. While most authors examine the benefits of new platforms for businesses, this diploma thesis intends to show the challenges that new technologies pose to organizations. The main goal is to prove that social media can create a real threat to corporate reputation and requires a …víceKeywords
Social media corporate communication social media crisis new media crisis communication stakeholders image identity corporate reputation communication channels social media platforms Twitter Facebook YouTube blog misuse of social media customer complains social media challenge case study analysis La Redoute American Apparel Dell United Airlines Greenpeace Nestlé H& M users’ reactions case study method qualitative content analysis cross-case analysis social media campaign crisis communication strategies crisis response transparency social media engagement.
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/gdlxh/
Obhajoba závěrečné práce
- Obhajoba proběhla 17. 6. 2015
- Vedoucí: Ing. Jiří Šnajdar
- Oponent: PhDr. Karel Eliáš, CSc.
Citační záznam
Plný text práce
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Zveřejněno v Theses:- nikomu
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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Influence of Social Media on a Businesses Outreach
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Methods and sources of media research and application of the media data in media planning process
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