Business plan to start a new business

Martina Kabáčová

Bakalářská práce

Anotace:

The bachelor thesis deals with the process of creating and evaluating a business plan for the establishment of a company that will sell car accessories. The aim of the work is to find out whether the company in this field has a chance to be profitable and successful, and whether it is able to compete with other companies in the market. The bachelor thesis is divided into theoretical and practical part. The first, theoretical part is focused on the definition of basic concepts such as entrepreneur, entrepreneurship and legal forms, but also the very structure of the business plan. In the second, practical part, the acquired theoretical knowledge is reflected in practice and thus the creation of the plan itself to create the company. It includes marketing analyses, as well as the compiled financial plan and its subsequent evaluation using payback periods, return on sales but also analysis of risks that may be encountered during the business.

Abstract:

The bachelor thesis deals with the process of creating and evaluating a business plan for the establishment of a company that will sell car accessories. The aim of the work is to find out whether the company in this field has a chance to be profitable and successful, and whether it is able to compete with other companies in the market. The bachelor thesis is divided into theoretical and practical part. The first, theoretical part is focused on the definition of basic concepts such as entrepreneur, entrepreneurship and legal forms, but also the very structure of the business plan. In the second, practical part, the acquired theoretical knowledge is reflected in practice and thus the creation of the plan itself to create the company. It includes marketing analyses, as well as the compiled financial plan and its subsequent evaluation using payback periods, return on sales but also analysis of risks that may be encountered during the business.

Keywords

Business plan, business, company, market analysis, customer analysis, competition analysis, supplier analysis, marketing analysis, financial plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 4. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 2. 6. 2021
• Vedoucí: Ing. Jana Kotěšovcová, Ph.D.
• Oponent: Ing. Roman Mentlík

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance