Ing. Tereza Procházková
Bachelor's thesis
Společenská odpovědnost bank v ČR
Corporate Social Responsibility of Banks in the Czech Republic
Abstract:
Tématem mé bakalářské práce je „Společenská odpovědnost bank v ČR“. V teoretické části se zaměřuji na představení konceptu společenské odpovědnosti firem. Bližším způsobem objasňuji základní oblasti CSR a také některé moderní nástroje CSR. Pozornost je věnována i argumentům pro a proti CSR či situaci v CSR v České republice a ve světě. V praktické části se věnuji analýze uplatňování společenské odpovědnosti …moreAbstract:
The topic of my thesis is the "Social responsibility of banks in the Czech Republic." The theoretical part focuses on the presentation of the concept of corporate social responsibility. In closer manner I clarify the fundamentals of CSR and also some modern tools of CSR. Attention is paid to the arguments for and against CSR or CSR situation in the Czech Republic and in the world. In the practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.vsfs.cz/th/amjv5/
Thesis defence
- Date of defence: 16. 6. 2014
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Mgr. Michal Tomčík, PhD.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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