Případová studie tvorby reklamní kampaně – Ing. Michaela Pánková, DiS.
Ing. Michaela Pánková, DiS.
Bachelor's thesis
Případová studie tvorby reklamní kampaně
A case study of making of advertisement campaign
Abstract:
Předmětem této bakalářské práce je případová studie tvorby reklamní kampaně neboli analýza reklamní kampaně realizované pro rádiovou stanici Country Radio. Práce je rozdělena na dvě části. Teoretická část je věnována marketingu a reklamě, detailněji se pak zabývá procesem přípravy reklamní kampaně a procesem jejího vyhodnocení. Praktická část je posléze věnována popisu a rozboru reklamní kampaně Country …moreAbstract:
Subject of the thesis is a case study and analysis of an advertisement campaign creation on example of a campaign realized for radio station Country Radio. Thesis is divided into two parts. First, theoretical, part is dealing with marketing and advertisement, with detailed section following process of an advertisement campaign preparation and assessment. Practical part of the thesis is then devoted …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 7. 2014
Identifier:
https://is.vsfs.cz/th/x2xaa/
Thesis defence
- Date of defence: 31. 10. 2014
- Supervisor: JUDr. Petr Majerik
- Reader: PhDr. Adolf Vodrážka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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