Sport Marketing and Its Social Implications – Oleksandr Reshetar
Oleksandr Reshetar
Master's thesis
Sport Marketing and Its Social Implications
Sport Marketing and Its Social Implications
Abstract:
Sport je společenský fenomén, který spojuje lidi a národy. Základním předpokladem o sportu je, že nabízí rovné začlenění všem. Sport je typem „sociálního lepidla“, pokud jde o jeho schopnost vytvářet a vázat sociální kapitál. Je také jedním z největších segmentů světové ekonomiky. Hybnou sílu, kterou sportovní hnutí dává zemi, zapojení, které vyžaduje, partnerství, které vyžaduje, to vše přispívá k …moreAbstract:
Sport is a social phenomenon that brings together peoples and nations under unity, patriotism and moral values. The fundamental assumption about sport is that it offers an equal inclusion for everyone. Sport is a type of 'social glue' in terms of its ability to generate and bond social capital. It is also one of the largest segments in world economy. The momentum that the sport movement gives to the …more
Language used: English
Date on which the thesis was submitted / produced: 9. 7. 2019
Identifier:
https://is.vsfs.cz/th/l3wg7/
Thesis defence
- Date of defence: 2. 11. 2019
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Jitka Cirklová, M.A., Mgr. Zdeněk Sloboda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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