Bc. Denisa Jíchová
Master's thesis
Využití HR marketingu ve státním sektoru
Abstract:
Tématem diplomové práce je využití HR marketingu ve státním sektoru. Hlavním cílem práce bylo zaměřit se na to, v jaké míře je využíván HR marketing u Policie ČR a do jaké míry je účinný. K dosažení tohoto cíle byla použita kombinace následujících výzkumných metod: desk research, dotazníkové šetření, statistická analýza dat a strukturované rozhovory s představiteli jednotlivých krajských ředitelství …moreAbstract:
The topic of the thesis is the use of HR marketing in the state sector. The main objective of the thesis was to focus on the extent to which HR marketing is used in the police of the Czech Republic and to what extent it is effective To achieve this objective, a combination of the following research methods was used: desk research, questionnaire survey, statistical data analysis and structured interviews …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 5. 2024
Identifier:
https://is.vstecb.cz/th/uu4pe/
Thesis defence
- Date of defence: 3. 7. 2024
- Supervisor: doc. et doc. PaedDr. Mgr. Zdeněk Caha, Ph.D.
- Reader: Ing. Filip Kraic
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Master programme / field:
Business Economy / Business Administration
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