Bc. Valentin Kan

Master's thesis

Cenová politika pražských hotelů

Pricing Policy of Prague Hotels
Abstract:
Diplomová práce má velmi aktuální a zajímavé téma – Cenová politika pražských hotelů. Proč je toto téma zajímavé? Každý, kdo se zajímá o podnikání v oblasti ubytovacích zařízení v Praze a sleduje vývoj cen a nabízených služeb hotely v Praze, si pokládá otázku, jaké faktory ovlivňují cenovou politiku těchto hotelů. Proč 4* hotely v Praze nabízejí ubytovací služby za ceny podobné jako 3* hotely? Proč …more
Abstract:
The diploma thesis has a very current and interesting topic - The pricing policy of Prague hotels. Why is this topic interesting? Anyone who is interested in doing business in Prague and following the development of prices and services offered in hotels in Prague, questions the factors that influence the pricing policy of these hotels. Why do 4 * hotels in Prague offer accommodation services at prices …more
 

Keywords

Cenová politika cena cenová strategie hotel Venezia hotel Kampa Garden hotel Amigo hotel City Centre Yasmin
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 6. 2017
Identifier: http://is.vsh.cz/th/11374/vsh_m/

Thesis defence

  • Date of defence: 6. 9. 2017
  • Supervisor: PhDr. Jan Máče, Ph.D.
  • Reader: Ing. Robin Koklar, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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