Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods – B.Sc. Krizzia Mae Navarro
B.Sc. Krizzia Mae Navarro
Master's thesis
Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods
A Study of the Non-Original Branded Athletic Footwear Market in the Philippines
Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods
Abstract:
The problem of counterfeiting is a continually growing global concern for businesses, especially with the prevalence of international trade and emergence of manufacturing technologies. This is particularly true for multinational businesses with highly recognized brands, especially in the fashion retail industry, which counterfeiters imitate into lower-cost, lower-quality products available for public …moreAbstract:
The problem of counterfeiting is a continually growing global concern for businesses, especially with the prevalence of international trade and emergence of manufacturing technologies. This is particularly true for multinational businesses with highly recognized brands, especially in the fashion retail industry, which counterfeiters imitate into lower-cost, lower-quality products available for public …more
Language used: English
Date on which the thesis was submitted / produced: 31. 7. 2021
Thesis defence
- Supervisor: doc. PhDr. Ing. Jaroslava Dědková, Ph.D.
Citation record
ISO 690-compliant citation record:
NAVARRO, Krizzia Mae. \textit{Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods}. Online. Master's thesis. Liberec: Technical University of Liberec, Faculty of Economics. 2021. Available from: https://theses.cz/id/d5ef9e/.
The right form of listing the thesis as a source quoted
Navarro, Krizzia Mae. Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods. Liberec, 2021. diplomová práce (Ing.). Technická univerzita v Liberci. Ekonomická fakulta
Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Technická univerzita v Liberci, Ekonomická fakultaTechnical University of Liberec
Faculty of EconomicsMaster programme / field:
Business Administration / Management of Business Processes
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