Ľuboš Bittner

Bachelor's thesis

Proces marketingového manažmentu v malých a stredných podnikoch

The process of marketing management in small and medium-sized enterprises
Abstract:
The bachelor thesis is concerned with marketing management, its process and applications for small and middle-sized enterprises. The first chapter is focused on theory of marketing management, it defines small and middle-sized enterprises and it is dedicated to business management and marketing. The second chapter more in details analyses marketing management, it is dedicated to its importance, it …more
Abstract:
Bakalárska práca sa zaoberá marketingovým manažmentom, jeho procesom a využívaním pre malé a stredné podniky. Prvá kapitola je zameraná na teóriu marketingového manažmentu, definuje malé a stredné podniky, venuje sa podnikateľskému manažmentu a marketingu. Druhá kapitola analyzuje podrobnejšie marketingový manažment, venuje sa jeho významu, charakterizuje procesy marketingového manažmentu, charakterizuje …more
 

Keywords

marketingový manažment proces marketingového manažmentu podniky riadenie prieskumy pre marketingový manažment marketing management process of marketing management enterprises management surveys for marketing management
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2016
Identifier: https://is.ambis.cz/th/rao2l/

Thesis defence

  • Date of defence: 11. 6. 2016
  • Supervisor: Ing. Valér Demjan, PhD.
  • Reader: Ing. Zuzana Littvová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
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