Proposal of a CSR strategy for the company PPH spol. s.r.o. – Martina Křivánková
Martina Křivánková
Bachelor's thesis
Proposal of a CSR strategy for the company PPH spol. s.r.o.
Návrh CSR strategie pro firmu PPH spol. s r.o.
Abstract:
Bakalářská práce má jasný cíl navrhnout strategii společenské odpovědnosti pro firmu PPH spol. s r.o. Záměrem jsou nápady, zásady a další hodnoty současných zaměstnanců společnost a účelem této studie je vytvořit stabilní, společensky odpovědnou identitu. Základem těchto inovačních myšlenek je tvorba nové strategie a zvýšení zájmu potenciálních zaměstnanců o práci pro tuto firmu. Zpracované studie …moreAbstract:
Bachelor thesis aims to create a framework concept and basis for a new corpo-rate social responsibility strategy for the company PPH spol. s r.o. The goal of the research is to identify values, principles and ideals that are important for the current employees of the company and the aim of this study is creation of framework foundation for a stable CSR identity. The basis of these innovative thoughts …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2015
Thesis defence
- Supervisor: Ing. Pavel Žiaran, Ph.D.
Citation record
ISO 690-compliant citation record:
KŘIVÁNKOVÁ, Martina. \textit{Proposal of a CSR strategy for the company PPH spol. s.r.o.}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2015. Available from: https://theses.cz/id/dhodre/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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