Marketing communication of universities in Czech Republic for international students

Ing. Jino Raju Kollasserry

Master's thesis

Abstract:

The thesis aims to propose methods to improve the social media marketing communication of School of Business Administration in Karvina (Silesian University) by examining its existing the existing social media communication. In the theoretical part, there will be precise definitions for the concepts of marketing communication, social media marketing, digital marketing, and also about the major social media networks. In practical section, an examination of the current state of the faculties marketing communication through social media will be conducted, also along with this the thesis will examine social media communication of other two selected competing universities. This analysis will conclude by the formulation and presentation of practical suggestions and recommendations aimed at improving the social media marketing communication of School of Business Administration in Karvina (Silesian University).

Keywords

Social media, Marketing Communication, Digital marketing, Online, Czech universities, International Students

Language used: English

Date on which the thesis was submitted / produced: 10. 5. 2024

Thesis defence

• Date of defence: 11. 6. 2024
• Supervisor: doc. Ing. Martin Klepek, Ph.D.
• Reader: Ing. Jana Šimáková, Ph.D.

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management