Developing a business plan for a sport bar in Prague

Timur Ulmasov

Bakalářská práce

Abstract:

SummaryThe idea of bachelor thesis is developing a business plan for a new venture in restaurant industry called „FunStop“. Theoretical part provides a strong inderstanding of the theoretical basis of business planning. Information which describes the structure of business plan, its purpose, key concepts of effective writing was observed through books and online sources. Practical part uses the knowledges gained on the basis of its theoretical part. First, administrative plan deals with description of the company, the concepts, offers and services of the venture, values of the company, mission and vision statements, financial and market based goals and objectives. Administrative plan, at the same time consists of specification of location, employees, managers and their duties. PEST analysis is used to identify macro environment of the company, while micro analysis is shown through SWOT analysis. Moreover, Five Porter analysis highlights how the market is competitive . In order to determine marketing strategy using the model of Product, Price, Place and Promotion is shown in the thesis. Financial plan is the part that is finishing the idea of the thesis. A detailed calculation is used in order to show sales forecast by month, total costs which includes variable and fixed ones, short-term cashflow statement described with an opition of positive and realistic scenarios.

Keywords

Bar industry, Company analysis, Market analysis, Customer analysis, Marketing plan, Business plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration