Formulace strategického plánu na rozvoj konkrétního podniku – Bc. Denisa Provázková
Bc. Denisa Provázková
Master's thesis
Formulace strategického plánu na rozvoj konkrétního podniku
The formulation of the strategic plan on the development of a particular company
Abstract:
Moje diplomová práce je o formulaci strategického plánu na rozvoj konkrétního podniku. Práce je zaměřena na konkrétní podnik, a to na Mitas a.s., která se zabývá výrobou mimosilničních pneumatik. Teoretická část práce obsahuje informace o strategickém řízení, analýzu vnějšího a vnitřního prostředí a formulaci strategického plánu. Praktická část popisuje daný podnik a jeho historii. Dále se zabývá konkrétní …moreAbstract:
My thesis is about the formulation of the strategic plan on the development of a particular company. The work is focused on a specific company, and on the MITAS a.s., which is engaged in the manufacture tires. The theoretical part of the thesis contains information about the strategic management, analysis of the external and internal environment and formulation of the strategic plan. The practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier:
https://is.vsfs.cz/th/hk5c4/
Thesis defence
- Date of defence: 8. 6. 2016
- Supervisor: Ing. Lenka Šimonová
- Reader: doc. Ing. Endre Tóth, DrSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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