Comparison of marketing in India and Czechia

Ing. Rohith Infant Felix Arputharaj

Master's thesis

Abstract:

The Aim of this thesis is to compare and analyze the marketing strategies of companies in two countries, India and Czech and create guidelines for other companies. Theoretical part broadly explains the nature of the business environment, the general concepts and characteristics of the topic, including the introduction of individual components of marketing mix, strategies and possible barriers. In practical part the thesis will focus on conducting all the necessary analysis needed to understand the marketing strategy of selected companies. The outcome of the thesis will be guidelines helping companies from chosen industry to start in those countries.

Abstract:

The Aim of this thesis is to compare and analyze the marketing strategies of companies in two countries, India and Czech and create guidelines for other companies. Theoretical part broadly explains the nature of the business environment, the general concepts and characteristics of the topic, including the introduction of individual components of marketing mix, strategies and possible barriers. In practical part the thesis will focus on conducting all the necessary analysis needed to understand the marketing strategy of selected companies. The outcome of the thesis will be guidelines helping companies from chosen industry to start in those countries.

Keywords

Market comparison of India and Czechia, External business environment of Nike, Zara and H&, M, their SWOT analysis, comparison of NIKE, M in India and Czechia and recommendations on both markets.

Language used: English

Date on which the thesis was submitted / produced: 25. 5. 2021

Thesis defence

• Date of defence: 31. 8. 2021
• Supervisor: Ing. Michal Stoklasa, Ph.D.
• Reader: doc. RNDr. Ing. Roman Šperka, Ph.D.

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management