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Bc. Roland Filo

Master's thesis

Faktory ovplyvňujúce klientov pri výbere banky

Factors Influencing Clients in Selection of Bank
Abstract:
The aim of this work is to analyze the basic principles and specific features of bank marketing in the selected commercial bank and to characterize factors affecting clients when choosing a bank . Based on the analysis of bank marketing in the selected commercial bank we try to identify and characterize the influence in our banking market . The work is divided into three chapters that analyze and characterize …more
Abstract:
Cieľom diplomovej práce je analyzovať základné zásady a špecifické črty bankového marketingu vo vybranej komerčnej banke a charakterizovať faktory ovplyvňujúce klientov pri výbere banky. Na základe analýzy bankového marketingu vo vybranej komerčnej banke pomenujeme a charakterizujeme vplyvy na našom bankovom trhu. Diplomová práca je rozčlenená na 3 kapitoly, ktoré detailne analyzujú a charakterizujú …more
 

Keywords

bank marketing commercial banks marketing mix product price bankový marketing komerčné banky marketingový mix produkt cena.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier: https://is.ambis.cz/th/hrgc7/

Thesis defence

  • Date of defence: 11. 6. 2014
  • Supervisor: doc. Ing. Mária Klimiková, PhD.
  • Reader: doc. Ing. Zdenka Musová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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