Firemní kultura, společenská odpovědnost a interní komunikace společnosti Česká rafinérská a její marketing – Bc. Nikola Vejdělková
Bc. Nikola Vejdělková
Master's thesis
Firemní kultura, společenská odpovědnost a interní komunikace společnosti Česká rafinérská a její marketing
Corporate culture, CSR and Internal communication in Česká rafinérská and its marketing
Abstract:
Diplomová práce je zaměřena na problematiku firemní kultury, společenské odpovědnosti a interní komunikace. Jsou zde vysvětleny související pojmy a nastíněny současné trendy využívané v praxi. Práce se zabývá také globalizačními vlivy na pracovní trh s ohledem na firemní kulturu. Cílem práce je analyzovat úroveň firemní kultury, společenské odpovědnosti a interní komunikace ve zvolené společnosti a …moreAbstract:
Thesis is focused on corporate culture, corporate social responsibility and internal communication. There are clarified related concepts and outlined current trends in the practice. The thesis also addresses the effects of globalization on the labor market due to the corporate culture. The aim is to analyze the level of corporate culture, corporate responsibility and internal communication in the selected …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/j7mm3/
Thesis defence
- Date of defence: 28. 6. 2012
- Supervisor: doc. Dr. Zdeněk Cecava, CSc.
- Reader: Ing. Pavel Klička
Citation record
ISO 690-compliant citation record:
VEJDĚLKOVÁ, Nikola. \textit{Firemní kultura, společenská odpovědnost a interní komunikace společnosti Česká rafinérská a její marketing}. Online. Master's thesis. Praha: University of Finance and Administration. 2012. Available from: https://theses.cz/id/earnrr/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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