Třetí role Masarykovy univerzity se zaměřením na její vliv na kulturní život města Brna – Bc. Monika Mikulová
Bc. Monika Mikulová
Master's thesis
Třetí role Masarykovy univerzity se zaměřením na její vliv na kulturní život města Brna
Third role of Masaryk University with a focus on its influence on the cultural life of Brno
Abstract:
Diplomová práce se zabývá kulturními aktivitami, jako součástí plnění třetí role univerzity. V teoretické části jsou definovány základní pojmy, kterými jsou třetí role a následně kulturní role univerzity a její místo v rámci public relations instituce. Kulturní role univerzity je představena na základě případových studií domácích a zahraničních univerzit. Sledovány jsou kulturní aktivity a jejich prezentace …moreAbstract:
This master thesis elaborates on culture activities as a part of a university´s third role. The theoretical part of it defines the basic terms such as a third role of a university, a cultural role of a university, and its position within a PR institution. The university´s cultural role as such is than presented in case studies of local and international universities, their cultural activities and their …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 5. 2018
Identifier:
https://is.muni.cz/th/wwu5t/
Thesis defence
- Date of defence: 12. 6. 2018
- Supervisor: doc. Mgr. Jana Horáková, Ph.D.
- Reader: Mgr. Simona Juračková, Ph.D.
Citation record
ISO 690-compliant citation record:
MIKULOVÁ, Monika. \textit{Třetí role Masarykovy univerzity se zaměřením na její vliv na kulturní život města Brna}. Online. Master's thesis. Brno: Masaryk University, Faculty of Arts. 2018. Available from: https://theses.cz/id/ech0dj/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
General Theory and History of Arts and Culture / Culture Management
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