Bc. Anita Barbera

Bachelor's thesis

Návrh inovácie marketingového mixu vybraného ubytovacieho zariadenia

Hotel marketing mix innovation proposal
Abstract:
The bachelor's thesis focuses on the marketing mix of the selected accommodation facility, captures its market position, client satisfaction with the services offered and its ongoing performance. The work is based on the theoretical foundations associated with the marketing mix and marketing in general in the hotel industry. The output of the work is feasible innovation proposals not only for the product …more
Abstract:
Bakalárska práca sa zameriava na marketingový mix vybraného ubytovacieho zariadenia, zachytáva jeho trhové postavenie, spokojnosť klientov s ponúkanými službami a jeho priebežnú výkonnosť. Práca vychádza z teoretických základov spojených s marketingovým mixom a všeobecne marketingom v oblasti hotelierstva. Výstupom práce sú realizovateľné návrhy inovácie nielen produktu, ale aj ďalších prvkov marketingového …more
 

Keywords

analýza trhu inovácia marketing marketingový mix Maurícius produkt ubytovacie zariadenie market analysis innovation marketing mix Mauritius product accommodation
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 6. 2023
Identifier: https://is.ucp.cz/th/p9u4k/

Thesis defence

  • Date of defence: 11. 9. 2023
  • Supervisor: Ing. Štěpán Chalupa, Ph.D.
  • Reader: doc. Mgr. Ing. Karel Chadt, CSc.

Citation record

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Složka Reference to the local database directory of the institution

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management

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