Bc. David Jakub

Bachelor's thesis

Investigating the effects of sexualised depictions of women in advertisements on attitudes towards sex-based interpersonal violence

Investigating the effects of sexualised depictions of women in advertisements on attitudes towards sex-based interpersonal violence
Abstract:
Existujú spoľahlivé vedecké dôkazy, ktoré naznačujú, že rodovo podmienené násilie páchané na ženách (GBVAW) je ovplyvnené postojmi. Okrem toho výskum ukazuje, že zobrazovanie žien sexualizovaným spôsobom v masmédiách prispieva k takýmto sexistickým postojom. Štúdií, ktoré sa zameriavajú na reklamy ako špecifické médium nie je veľa a existujúcim chýba rôznorodosť použitých metód. Túto situáciu som pokúsil …more
Abstract:
There is solid empirical evidence to suggest that gender-based violence against women (GBVAW) is affected by attitudes. Furthermore, research shows that portraying women in sexualised manners in media contributes to such sexist attitudes. However, there is a small pool of research on advertising as a specific medium and the methods used are not diverse. I tried to elaborate upon the available research …more
 

Keywords

Sexualisation of women attitudes gender-based violence women in advertisements attitudes towards gender-based violence
 
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2025
Identifier: https://is.muni.cz/th/hal46/

Thesis defence

  • Date of defence: 11. 6. 2025
  • Supervisor: Mgr. Helena Klimusová, Ph.D.
  • Reader: doc. PhDr. Martin Jelínek, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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