Seakling Duong
Bachelor's thesis
Content marketing in FinTech companies
Content marketing in FinTech companies
Abstract:
Bakalářská práce analyzuje online marketingové obsahové strategie používané vybranými světovými FinTech společnostmi. Práce je rozdělena do dvou hlavních částí. První část poskytuje teoretické znalosti o digitálním marketing a obsahovém marketing obecně, vývoji FinTech a obsahový marketing implementovaný ve společnostech FinTech, včetně vývoje strategií a současných výzev. V praktické části jsou provedeny …moreAbstract:
This bachelor thesis aims to analyze online content marketing strategies adopted by some of the worldwide top FinTech companies. The study is breaking down into two main parts. The first part provides general theoretical knowledge on digital marketing and content marketing, the evolvement of FinTech, and content marketing implemented in FinTech companies including strategy developments and current …more
Language used: English
Date on which the thesis was submitted / produced: 12. 8. 2021
Identifier:
http://evskp.uhk.cz/eB13168
Thesis defence
- Date of defence: 7. 9. 2021
- Supervisor: doc. Ing. Pavel Bachmann, Ph.D.
- Reader: Mgr. Tomáš Ledvinka, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 8. 9. 2021 dostupné: světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Hradec KrálovéUniversity of Hradec Králové
Faculty of Informatics and ManagementBachelor programme / field:
Ekonomika a management / Finanční management
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Kohout, J.
9/9/2021
Kohout, J.
9/9/2021