Create and Sustain Competitive Advantage in Online/IT industry – Sofie Jukelsonová
Sofie Jukelsonová
Master's thesis
Create and Sustain Competitive Advantage in Online/IT industry
Create and Sustain Competitive Advantage in Online/IT industry
Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus …moreAbstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus …more
Language used: English
Date on which the thesis was submitted / produced: 31. 1. 2012
Identifier:
http://www.vse.cz/vskp/eid/33653
Thesis defence
- Date of defence: 13. 9. 2012
- Supervisor: Martina L. Jaklová
- Reader: Pauline Butor
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/33653
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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