I giochi di parole negli slogan pubblicitari – Bc. Lenka Bělašková
Bc. Lenka Bělašková
Bachelor's thesis
I giochi di parole negli slogan pubblicitari
The use of puns in advertising
Abstract:
This bachelor thesis deals with the use of puns in advertising texts and its impact on consumer. In the theoretical part I focus on description of linguistic means which are frequently utilized in advertisig campaigns. In the practical part I carried out the analysis of the selected advertising texts, based on findings from the theoretical part.Abstract:
Tato bakalářská práce se zaměřuje na použití slovních hříček v reklamních sloganech a jejich vlivem na spotřebitele. V teoretické části se zabývám popisem jazykových prostředků, které jsou nejčastěji v reklamních kampaních využívány. V praktické části jsem provedla analýzu vybraných reklamních sloganů na základě poznatků z praktické části.
Language used: Italian
Date on which the thesis was submitted / produced: 11. 12. 2014
Identifier:
https://is.muni.cz/th/rgiy3/
Thesis defence
- Date of defence: 3. 2. 2015
- Supervisor: Mgr. Kateřina Garajová, Ph.D.
- Reader: Mgr. Zuzana Šebelová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsBachelor programme / field:
Philology / Italian Language and Literature
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