Consumer Behaviour in FMCG Sector with Reference to Coffee in Czech Republic and India – Bc. Tuhina Srivastava
Bc. Tuhina Srivastava
Master's thesis
Consumer Behaviour in FMCG Sector with Reference to Coffee in Czech Republic and India
Abstract:
The FMCG sector is very dynamic and is constantly evolving and is characterized by thousands of products. Coffee is one FMCG product which is very popular and is the world’s favourite beverage. There have been numerous attempts to study the consumer behaviour towards coffee in different regions. All the research has been done locally and is restricted to local areas. An attempt has been made to study …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 6. 4. 2020
Obhajoba závěrečné práce
- Vedúci: Ing. Tomáš Maier, Ph.D.
Citační záznam
Citace dle ISO 690:
SRIVASTAVA, Tuhina. \textit{Consumer Behaviour in FMCG Sector with Reference to Coffee in Czech Republic and India}. Online. Diplomová práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2020. Dostupné z: https://theses.cz/id/ffaqlg/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics Policy and Administration / Business Administration
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