Role of Business Intelligence in Strategic Business Planning

Ing. Arun Konda

Diplomová práce

Abstract:

The purpose of this research is to know the role of business intelligence in strategic business planning. Strategic business planning is a very important process in an organisation because strategic planning ensuresa certain future for businesses. However, it is worth understanding how strategic business planning possible and business intelligence can be is a process to enrich this process. The thesis has used a mixed methods approach to serve this purpose, and the impact of technology in an organisation has been studied along with the main variables. One hundred employees from corporations in Prague participated in this research. Thematic analysis from the literature has provided secondary responses to serve the purpose. Both research methods have led to finding considerable support for the role of business intelligence in strategic business planning. The discussion on findings has taken secondary literature and primary responses together to get the final research outcome. It finds a positive relationship between business intelligence and strategic business planning. Organisations can enhance their ability of strategic business planning by focusing on business intelligence. Along with this, they should also focus on technology to make strategic business planning possible. At the end of the research, there are conclusions and recommendations for organisations to promote business intelligence to ensure strategic business planning

Keywords

Business Intelligence, Strategic Business Planning, Business model, Business Analytics, Business plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 11. 2022

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Jan Tyrychtr, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Systems Engineering and Informatics / Informatics