The Power of Emotions: Emotional Appeals in Advertising – Ing. Olena Levchytska
Ing. Olena Levchytska
Master's thesis
The Power of Emotions: Emotional Appeals in Advertising
The Power of Emotions: Emotional Appeals in Advertising
Abstract:
The aim of this diploma work is to study the emotional appeals in advertisements and its impact on the decision-making process of buyers. The theoretical chapters of the thesis include the review of the history of advertisement and the observation of its impact on the emotional sphere. Furthermore, there is described the usage of the emotional patterns in advertising messages. In order to reveal the …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2017
Identifier:
https://is.vsfs.cz/th/tkg52/
Thesis defence
- Date of defence: 14. 6. 2017
- Supervisor: PhDr. Radim Hladík, Ph.D.
- Reader: PhDr. Ilona Toufarová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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