Assessment of the Financial Position and Performance of the Chosen Companies in the E-commerce and Online Retail Industry

Bc. Iuliia Kasianova

Diplomová práce

Abstract:

This diploma thesis evaluates and compares the financial positions and performances of the top three companies in the global retail industry: Ozon (Russia), Alibaba (China), and Amazon (USA). Through analyzing financial statements, the study identifies trends in assets, liabilities, expenses, revenues, and cash flow over a specified period. It highlights the robust financial standing of Alibaba and Amazon, contrasted with Ozon's concerning indebtedness and declining efficiency. The research underscores the pivotal role of profitability and market competition, particularly noting the emergence of competitors like Wildberries. Recommendations include revenue growth strategies for Amazon and Alibaba, emphasizing a focus on core retail operations. For Ozon, potential measures include rebranding, cost reduction through layoffs and department closures, and exploring merger options with major Russian retail players like Wildberries.

Keywords

balance sheet, assets, liabilities

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2024

Obhajoba závěrečné práce

• Vedoucí: Ing. Enikö Lörinczová, Ph.D.
• Oponent: Jan Němec, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management