The role of new media in a modern marketing communication – Bc. Anne-Charlotte Andrieux
Bc. Anne-Charlotte Andrieux
Bachelor's thesis
The role of new media in a modern marketing communication
The role of new media in a modern marketing communication
Abstract:
This thesis takes a closer look at new media as a marketing communication tool. Examining the impact of the internet and its development directly upon the evolution and development of modern marketing communications. The evolution and history of both medias, and marketing will be discussed. Different marketing tools and techniques will be defined. This thesis will attempt to explain in which way new …moreAbstract:
This thesis takes a closer look at new media as a marketing communication tool. Examining the impact of the internet and its development directly upon the evolution and development of modern marketing communications. The evolution and history of both medias, and marketing will be discussed. Different marketing tools and techniques will be defined. This thesis will attempt to explain in which way new …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/fbe0o/
Thesis defence
- Date of defence: 5. 6. 2018
- Supervisor: Ing. Jiří Šnajdar
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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