Case study of Coca Cola and its strategy in the Russian Market – Bc. Maria Shkurenko
Bc. Maria Shkurenko
Bachelor's thesis
Case study of Coca Cola and its strategy in the Russian Market
Case study of Coca Cola and its strategy in the Russian Market
Abstract:
The aim of this dissertation is to study and analyse strategic and economic aspects of building a business in Russia on the example of the Coca-Cola company. The previously introduced aim is to be reached by taking the following steps: in-depth analysis of the Russia’s economic indicators; marketing analysis of the chosen enterprise; strategy planning based on the results of the marketing analysis …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/zhlbc/
Thesis defence
- Date of defence: 15. 6. 2018
- Supervisor: MSc Oldřich Dutý
- Reader: Ing. Andrej Mazán, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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