Exploitation of Crowd as a Source of Competitive Advantage

Barbora Lebedová

Diplomová práce

Anotace:

The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its benefits and downfalls, and potential for companies; the focus is on real-life examples and empirical research performed among companies that have successfully implemented crowdsourcing principles. Using the findings from both literature review and empirical research, a five-step incremental strategy for implementation and best practices have been formulated to provide guidance to companies that wish to employ crowdsourcing or other crowd-based methods into their operations.

Abstract:

The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its benefits and downfalls, and potential for companies; the focus is on real-life examples and empirical research performed among companies that have successfully implemented crowdsourcing principles. Using the findings from both literature review and empirical research, a five-step incremental strategy for implementation and best practices have been formulated to provide guidance to companies that wish to employ crowdsourcing or other crowd-based methods into their operations.

Klíčová slova

strategic implementaion, crowdsourcing, open innovation, crowd

Keywords

strategic implementation, crowdsourcing, open innovation, crowd

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 7. 2. 2013

Obhajoba závěrečné práce

• Obhajoba proběhla 12. 9. 2014
• Vedoucí: Martin Lukeš
• Oponent: Jan Mareš

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management