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Bc. Egor Chernov

Bachelor's thesis

Correlation between financial performance and customers demand: a quantitative study

Correlation between financial performance and customers demand: a quantitative study
Abstract:
V této studii je otázka, zda je finanční prosperita společnosti, jako je The Coca Cola Company nebo PepsiCo Inc., spojena s výběrem produktu pro spotřebitele. Tato studie se provádí prostřednictvím finanční analýzy, po které následuje analýza průzkumu, který by prošetřil výběr produktu u zákazníků, a také to, které faktory v rámci předběžného průzkumu potravin jsou při nákupu sody považovány za nejvíce …more
Abstract:
In this study the question of whether the financial prosperity of a company such as The Coca Cola Company or PepsiCo Inc. is associated with consumers product choice. This study is performed through a financial analysis, followed by the analysis of a survey that would investigate the customers choice of product, as well as which factors within the preliminary food survey are considered the most when …more
 

Keywords

\Analysis \CFA \EFA \Financial \SWOT
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2021
Identifier: https://is.vsfs.cz/th/u0cl7/

Thesis defence

  • Date of defence: 17. 6. 2021
  • Supervisor: Ing. Roman Mentlík
  • Reader: Ing. Leopold Tanner, MSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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