Measurement of Corporate Social Responsibility: Comparative Genre Analysis as a Method of Contrasting CSR Performance between Two Firms – Aymeric Corvest
Aymeric Corvest
Master's thesis
Measurement of Corporate Social Responsibility: Comparative Genre Analysis as a Method of Contrasting CSR Performance between Two Firms
Měření společenské odpovědnosti: komparativní žánrová analýza jako metoda kontrastu výkonu CSR mezi dvěma firmami
Abstract:
Tato průzkumná studie představuje žánrovou analýzu jako lingvistický nástroj pro zkoumání zpráv o CSR se zaměřením na výkonnost ESG společností Southwest Airlines a Delta Air Lines. S využitím komparativní žánrové analýzy zkoumá analýzu pohybové struktury, tematickou analýzu, analýzu textu a vizuální žánrovou analýzu, aby odhalila vzorce a rétorické strategie v jejich CSR narativech. Tato studie odhaluje …moreAbstract:
This exploratory study introduces genre analysis as a linguistic tool for examining CSR reports, focusing on the ESG performance of Southwest Airlines and Delta Air Lines. Utilising comparative genre analysis, it investigates move-structure analysis, thematic analysis, text analysis, and visual genre analysis to reveal patterns and rhetorical strategies in their CSR narratives. This study uncovers …more
Language used: English
Date on which the thesis was submitted / produced: 28. 10. 2023
Identifier:
https://vskp.vse.cz/eid/91393
Thesis defence
- Date of defence: 29. 1. 2024
- Supervisor: Tomáš Ryška
- Reader: Patrik Sieber
Citation record
ISO 690-compliant citation record:
CORVEST, Aymeric. \textit{Measurement of Corporate Social Responsibility: Comparative Genre Analysis as a Method of Contrasting CSR Performance between Two Firms}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/gt30bh/.
Full text of thesis
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Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91393
Vysoká škola ekonomická v Praze
Master programme:
Management
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