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Mgr. Ing. Lucia Vavrová

Bachelor's thesis

Analýza Fair Trade

Fair Trade Analysis
Abstract:
The goal of the submitted thesis "Analysis of Fair Trade" is an analysis of Fair Trade trades, as theoretical as well as the practice, thus the analysis of their market position and develop-ment trends. The first part focuses on the description of the emergence and development of Fair Trade, its activities, organization goals, product portfolio and states involved in Fair Tra-de. The second part characterizes …more
Abstract:
Predmetom bakalárskej práce „Analýza Fair Trade“ je analýza Fair Trade obchodov, a to ako v teoretickej rovine, tak i v praxi, teda analýza ich postavenia na trhu a vývojové tendencie. Prvá časť je zameraná na popis vzniku a vývoja spoločnosti Fair Trade, jej aktivít, inštitucio-nálneho zabezpečenia, cieľov a produktového portfólia a štátov zapojených do Fair Trade. V druhej časti charakterizujem dôsledky …more
 

Keywords

Fair Trade rozvojové krajiny konvenčný obchod medzinárodný obchod rozvojová spolu-práca ochranná známka Fair Trade produkty sociálne prémie developing countries conventional trade international trade development coope¬ration trade mark Fair Trade products social premium
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 5. 2009
Identifier: https://is.muni.cz/th/qhk78/

Thesis defence

  • Date of defence: 2. 7. 2009
  • Supervisor: Ing. Vilém Pařil, Ph.D.
  • Reader: RNDr. Jaroslav Maryáš, CSc.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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