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Bc. Viliam Zich

Master's thesis

Tvorba firemnej stratégie pomocou business modelov

Development of Corporate Strategy with Business Models
Abstract:
This diploma thesis deals with the formation of corporate strategy through business models. The first chapter focuses on the theoretical description and definition of strategy, and is divided into four subsections: corporate strategy (this subchapter is analyzing the process of the formulation of corporate strategy and the importance of scenarios in strategy development), organizational structures …more
Abstract:
Diplomová práca sa zaoberá tvorbou firemnej stratégie pomocou business modelov. Prvá kapitola je zameraná na teoretický popis a definíciu pojmu stratégia, pričom sa člení na štyri podkapitoly: podniková stratégia (v rámci tejto podkapitoly je rozoberaný proces formulácie podnikovej stratégie a dôležitosť variantnosti v tvorbe stratégie), organizačné štruktúry ako formy stratégie podniku (v tejto podkapitole …more
 

Keywords

stratégia podniková stratégia strategické plánovanie strategický manažment Balanced Scorecard strategy corporate strategy strategic planning strategic management Balanced Scorecard.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier: https://is.ambis.cz/th/m4gfo/

Thesis defence

  • Date of defence: 10. 6. 2014
  • Supervisor: doc. Ing. Peter Gallo, CSc.
  • Reader: Ing. Radoslav Bajus, PhD.

Citation record

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Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
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