La communication commerciale de l´entreprise Easy Meal Concept, SARL – Michaela Hynerová
Michaela Hynerová
Master's thesis
La communication commerciale de l´entreprise Easy Meal Concept, SARL
Marketingový komunikační mix firmy Easy Meal Concept, s.ro
Marketing communications mix for company Easy Meal Concept,Ltd
Abstract:
The main objective of this thesis, and especially of its theoretical part, is to analyze the issue of marketing communications, especially in small and medium-sized enterprises. The practical treatment is intended to help for more efficient use of time, effort and financial resources from the viewpoint of company directors. It notices the readers about the methodology of the creation of marketing communications …moreAbstract:
Cílem této diplomové práce, a zejména její teoretické části, je přiblížit problematiku marketingové komunikace, a to zejména v malých a středních podnicích. Praktická část si klade za cíl docílit efektivnějšího využití času, sil a finančních prostředků ze strany vedení podniku. Seznamuje čtenáře s etapami vypracování komunikační strategie. Tato metodologie je pak aplikována na společnost, která působí …more
Language used: French
Date on which the thesis was submitted / produced: 20. 4. 2010
Thesis defence
- Date of defence: 1. 6. 2010
- Supervisor: Jitka Uvírová
Citation record
ISO 690-compliant citation record:
HYNEROVÁ, Michaela. \textit{La communication commerciale de l´entreprise Easy Meal Concept, SARL}. Online. Master's thesis. Olomouc: Palacký University Olomouc, Filozofická fakulta. 2010. Available from: https://theses.cz/id/h0slj6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 20. 4. 2010 dostupné: světu
Univerzita Palackého
Filozofická fakultaMaster programme / field:
Filologie / Odborná francouzština pro hospodářskou praxi
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