Ing. Olga Kurchitskaya

Master's thesis

Marketing Management and Marketing Planning in SME

Marketing Management and Marketing Planning in SME
Abstract In the theoretical part, presented in three sections, there are highlighted general aspects of marketing management, marketing planning, and the importance of marketing management and planning in SME. The practical part is dedicated to the analysis of marketing in a certain company. There are being presented certain researches on the results of which are proposed the strategies and planning …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2013

Thesis defence

  • Date of defence: 27. 6. 2013
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Dipl. Ing. Heinrich Homola

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance