Marketing Management and Marketing Planning in SME – Ing. Olga Kurchitskaya
Ing. Olga Kurchitskaya
Master's thesis
Marketing Management and Marketing Planning in SME
Marketing Management and Marketing Planning in SME
Abstract:
Abstract In the theoretical part, presented in three sections, there are highlighted general aspects of marketing management, marketing planning, and the importance of marketing management and planning in SME. The practical part is dedicated to the analysis of marketing in a certain company. There are being presented certain researches on the results of which are proposed the strategies and planning …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2013
Identifier:
https://is.vsfs.cz/th/moqz9/
Thesis defence
- Date of defence: 27. 6. 2013
- Supervisor: doc. Ing. Karel Havlíček, Ph.D.
- Reader: Dipl. Ing. Heinrich Homola
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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