Tomáš Holeňa
Bachelor's thesis
Reklama na trhu alkoholických nápojů
Advertisement on market of alcohol beverages
Abstract:
HOLEŇA, T. Reklama na trhu alkoholických nápojů. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2017.Bakalářská práce se zaměřuje na reklamu na trhu alkoholických nápojů. Teoretická část práce se zabývá spotřebiteli, jejich dělením a jejich nákupním chováním, marketingovým mixem, marketingovou komunikací a především reklamou - její historií, dělením, tvorbou, efektivitou a regulací. Praktická …moreAbstract:
HOLEŇA, T. Advertisement on market of alcohol beverages. Bachelor's Thesis. Brno: Mendel University in Brno, 2017.This bachelor's thesis aims on advertisement on market of alcohol beverages. The theoretical part is focused on consumers, their division and consumer behaviour. It is also focused on marketing mix, marketing communication and especially on advertisement - its history, division, creation …more
Language used: Czech
Date on which the thesis was submitted / produced: 3. 1. 2017
Thesis defence
- Supervisor: Ing. Tereza Slováčková
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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