The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry – Kuspakova Kuspakova
Kuspakova Kuspakova
Bachelor's thesis
The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry
The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry
Abstract:
Digitalizace a globalizace způsobují, že současná maloobchodní scéna je turbulentnější. Chování spotřebitelů na maloobchodním trhu s módou je s rostoucím počtem dostupných kanálů stále složitější. V důsledku toho se obchodníci s módou potýkají s potížemi nejen porozumět svým zákazníkům, ale také přijít na to, jak jim efektivně sloužit. Vzhledem k nárůstu elektronického obchodu v maloobchodě s módou …moreAbstract:
Digitalization and globalization are making the current retail scene more turbulent. Consumer behaviour in the fashion retail market is becoming increasingly complicated as the number of available channels grows. As a result, fashion merchants face a difficulty in not just understanding their customers, but also figuring out how to effectively serve them. Due to the rise of e-commerce in fashion retail …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2022
Identifier:
https://is.vsfs.cz/th/ndc4s/
Thesis defence
- Date of defence: 7. 6. 2022
- Supervisor: Ing. Patricia Jakešová
- Reader: Ing. Miroslav Halouzka, CSc.
Citation record
ISO 690-compliant citation record:
KUSPAKOVA, Kuspakova. \textit{The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2022. Available from: https://theses.cz/id/h7gkne/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Importance of sustainability within the fashion industry in the purchase decision making process of Gen Z.
Gyuzal Kuspakova -
The Influence of Advertisements on Preschool Children and Their Roles in the Purchase Decision Making Process
Kateřina Šenková -
The Role of Instagram influencers in the Consumer Decision Making Process
Aliaksandra Sonets -
The Role of Youtube in the Consumer Decision Making Process
Wahaj Muhammad -
The Role of Instagram Influencer in the Consumer Decision Making Process in the France Fashion Industry
Leila Baizakova -
Multiple decision making in practice
Anastasia Pustovetova -
Proces rozhodování rodičů o odkladu povinné školní docházky jejich dítěte
Gabriela Trešlová -
Projekt výzkumu kvalitativního šetření o procesu rozhodování o budoucnosti dětí s mentálním postižením mezi jejich rodiči
Andrea Houdková