Deciding which West African country to build automobile plant Using Multi Criteria Decision Making

Bernard Amofa, BSc

Master's thesis

Abstract:

West Africa has a very minor presence in the global automotive industry, and many of its small national markets are mostly supplied by importers of used automobiles, with Ghana, Nigeria, and a few other West African nations having small-scale assembly and component manufacture. Due to the rapidly expanding middle class and rising demand for automobiles, the market is expanding significantly. Encouraging car manufacturing giants to partner with West African governments to construct automobile production and assembling units may result in market expansion and the attraction of both domestic and foreign investment. Also, the outlook for the automobile manufacturing industry is improved by African governments' resolve to restrict the entry of used and outdated vehicles. This study seeks to examine which of the West African countries has the highest demand for cars and best business environment. This is achieved using the Analytical Hierarchy procedure (AHP) and Simple Additive Weighting of Multi Criteria Decision Making methods. AHP was used in determining the criteria weight of the selected criteria while Simple Additive Weighting was used to rank the variant. Four countries were considered, Cote D’Ivoire, Ghana, Nigeria and Senegal with Ghana immerging as economically viable country in west Africa for citing automobile plant. Ghana emerges as the best country with overall priority rating of 0.531 followed by Nigeria with 0.506, Cote D’Ivoire with 0.404 and Senegal with 0.351

Keywords

Multi Criteria Decision Making, Multi Attribute Analysis, Criteria Weight, Automobile production plant, Analytical Hierarchy Procedure

Language used: English

Date on which the thesis was submitted / produced: 21. 3. 2023

Thesis defence

• Date of defence: 24. 5. 2023
• Supervisor: doc. Ing. Ludmila Dömeová, CSc.
• Reader: Lucie Mašek, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Systems Engineering and Informatics / Informatics