Impact of Corporate Social Responsibility on consumers: A case study of Kaufland Česká republika v.o.s. – Jitka Melníková
Jitka Melníková
Master's thesis
Impact of Corporate Social Responsibility on consumers: A case study of Kaufland Česká republika v.o.s.
Vliv společenské odpovědnosti firem na spotřebitele: Případová studie Kauflandu Česká republika v.o.s.
Abstract:
V uplynulých letech zaznamenala témata udržitelnosti a společenské odpovědnosti firem (CSR) rostoucí zájem společnosti. Výsledkem je, že se v oblasti CSR angažuje stále rostoucí počet organizací. Existující studie zkoumaly povědomí i zájem o tyto fenomény. Rovněž byly zkoumány vlivy na spotřebitele. Komplexní zkoumání fenoménu CSR a jeho vlivů je však spíše vzácností co se týče výzkumu. Tato studie …moreAbstract:
During past years, topics of sustainability and corporate social responsibility (CSR) have noted an increasing interest by the society. As a result, an ever-rising number of organizations are get- ting engaged in the area of CSR. Existing studies have examined the awareness as well as interest in these phenomena. Moreover, the effects on consumers have been studied as well. However, a complex examination …more
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2021
Identifier:
https://vskp.vse.cz/eid/83565
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: Radek Čajka
Citation record
ISO 690-compliant citation record:
MELNÍKOVÁ, Jitka. \textit{Impact of Corporate Social Responsibility on consumers: A~case study of Kaufland Česká republika v.o.s.}. Online. Master's thesis. Praha: University of Economics, Prague. 2021. Available from: https://theses.cz/id/hisng6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83565
Vysoká škola ekonomická v Praze
Master programme:
Mezinárodní obchod
Theses on a related topic
-
Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem
Adéla Šlajchová -
Corporate social responsibility and its role in the public relations
Darina Khomenko -
Corporate social responsibility and its role in the public relations
Ekaterina Sukhova -
Corporate social responsibility and its effectiveness for competitiveness of business
Iuliia Vasilenko -
Modern Corporate Social Responsibility
Nazerke Kalniyazova -
Corporate social responsibility and its role in the public relations
Nelli Darbinyan -
Péče o zaměstnance jako součást Corporate Social Responsibility na příkladu organizace Škoda Auto, a. s.
Lenka Ječná -
Corporate Governance and Social Responsibility in Banking and Insurance
Nino Khazalia