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Ing. Viktoriia Naumenko

Master's thesis

Expansion to foreign market

Expansion to foreign market
Abstract:
This thesis deals with the foreign market entry strategy for the medical device company with the range of selected products. Poland was selected as a target market. Theoretical part of this diploma thesis describes the step-by-step strategy elaboration and process of the selection of the target market. The practical part of the thesis contains the entry strategy proposal which is based on the product …more
 

Keywords

Entry strategy entry mode export target market PESTLE analysis competition medical device industry.
 
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2015
Identifier: https://is.vsfs.cz/th/htqj8/

Thesis defence

  • Date of defence: 18. 6. 2015
  • Supervisor: Ing. Pavla Břečková, Ph.D.
  • Reader: Mgr. Jiří Amler

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