Integrated Marketing Communication and its social implications – Ing. Andrea Machciniková
Ing. Andrea Machciniková
Master's thesis
Integrated Marketing Communication and its social implications
Integrated Marketing Communication and its social implications
Abstract:
Cause related marketing jako silný nástroj může firmám pomoci ne jenom přilákat nové zákazníky, ale taky vytvořit jejich loajální základnu.Abstract:
Cause related marketing as a powerful tool can help companies not only to attract new customers, but to create a loyal base of
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier:
https://is.vsfs.cz/th/jgk1y/
Thesis defence
- Date of defence: 24. 6. 2016
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: prof. PhDr. Karel Lacina, DrSc.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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