Bc. Martin Starovič
Master's thesis
Marketing na sociálních sítích
Social Media Marketing
Abstract:
Cílem práce Marketing na sociálních sítích je navrhnout, realizovat a vyhodnotit reklamní kampaň vybrané společnosti na sociálních sítích s použitím prvků influencer marketingu. Ke splnění cílů práce využijeme informace a vědomosti získané v teoretické části práce a profesní zkušenosti autora. V teoretické práci se věnujeme rozboru marketingu, internetového marketingu, popsání jednotlivých sociálních …moreAbstract:
The aim of the thesis Social media marketing is to design, implement and evaluate an advertising campaign of a selected company on social networks using elements of influencer marketing. To meet the objectives of the thesis we will use the information and knowledge gained in the theoretical part of the work and the professional experience of the thesis author. In the theoretical part we focus on the …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: doc. Ing. Jaromír Štůsek, CSc.
Citation record
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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